Mom’s a gem. See her shine like one.

Las Vegas, NV May 4, 2012: There is no better diamond on offer today than the new 111-facet Las Vegas Cut Diamond®. It is the world’s most scintillating stone – cut with extreme precision and polished with an unrivalled touch – befitting moms who deserve to dazzle.

“Trending now is new fathers bestowing partners with milestone diamonds to celebrate the birth of a baby,” says Margaret DeYoung of Las Vegas Cut Diamonds. “Grown sons and daughters are also delighting in bestowing diamonds on their mothers now they are in a financial position to ‘say it’ with more than flowers by the bunch or chocolates by the pound. 

“Nothing tops the tears of joy the gift of diamonds evoke. They are the ultimate show of gratitude, love and celebration of cherished times remembered. ”

Whether it is perfection in a pendant, sparkle in a set of earrings or love delivered in the form of a loose diamond for Mom to set her way, the Las Vegas Cut diamonds are ideal.

Each stone is graded by AGS Laboratories, among the best known and well respected diamond grading resources in the world. An acclaimed innovator because of its extensive research and development devoted to diamond cut is based in Las Vegas and grades each Las Vegas Cut diamond against its most stringent standards for quality and overall performance.

Las Vegas Cut Diamonds are available for acquisition in Henderson and Summerlin, Nevada through MJ Christensen, Nevada’s largest diamond retailer offering offers the highest quality certified diamonds, engagement rings and fine jewelry.
mjchristensen.com

About the Las Vegas Cut
True pioneers in the diamond world have stretched the potential of technology and design to achieve the Las Vegas Cut. With distinction through careful provenance, meticulous light performance measures and rare, natural beauty, the Las Vegas Cut performs to the level of the world's best diamonds.
www.lasvegascut.com

Counting the ways? 109...110...111 facets of rare, natural beauty add up to perfection in the world’s most scintillating expression of love and light in diamonds.

2/6/12– The newly patented Las Vegas Cut® demonstrates the future of diamonds. Traditional diamonds are cut with 58 facets. Today, technology and invention are stretching the limits of what is possible in diamond design.

The Las Vegas Cut features a staggering 111 facets – each cut and polished by hand in North America by master craftspeople – with resulting light performance levels previously impossible. Every stone is graded by AGS Laboratories not just for colour, clarity and carat, but for the way light enters and refracts to meet the eye.

These added light performance measures are helping diamond craftspeople attain new industry standards and helping diamond shoppers discern a tangible, bare-eye difference in diamonds.

Las Vegas Cut Diamonds are now available at MJ Christensen, Nevada’s most trusted jeweller. "We were immediately intrigued by the intricacy of the cut and its captivating quality of light play," says MJ Christensen owner Cliff Miller.

"With nearly double the number of facets found in a traditional diamond, the Las Vegas Cut attains breathtaking results. MJ Christensen is proud to add this new diamond to our designer inventory. We have secured some extraordinary diamonds that are now in stock in time to delight clients shopping for their sweetheart."

Without sacrificing quality -- in pendants, earrings, rings and more -- MJ Christensen will work with clients to find the right Las Vegas Cut diamond and setting to suit every unique style and budget.

Kimberlight Brands Announces MJ Christensen – Las Vegas’ Undisputed Diamond Authority – as Premier Stockist for Las Vegas Cut® Diamonds

Rare 111-facet design – that represents the glistening and elusive beauty of Las Vegas in diamonds – is now available for discerning diamond lovers through MJ Christensen locations in Henderson and Summerlin, Nevada.

One of Nevada’s largest, most respected and trusted independent jewelers – MJ Christensen – has been selected as the premier retail partner for the Las Vegas Cut® Diamonds in Nevada, just in time for Valentine’s Day.

MJ Christensen owners Cliff and Darlene Miller lead an approachable, professional and insightful team of diamond and jewelry sales representatives in their two locations off The Strip. MJ Christensen uniquely caters to the most discerning residents of the Las Vegas Valley seeking quality jewelry, including diamonds of distinction, purchased for beauty and value, love and legacy.

The Las Vegas Cut® Diamonds are now part of their selective diamond inventory effective today.

Kimberlight Brands – creators of this newly branded diamond – chose MJ Christensen as its premier retail partner because of the company’s integrity and service.

“Their reputation, authenticity and appreciation for superlative design drew us to MJ Christensen,” says Las Vegas Cut® Diamond representative Margaret DeYoung. “Cliff Miller, along with his wife and business partner Darlene lead a devoted team of gemstone and jewelry professionals who know diamonds and are uniquely positioned to help buyers in Nevada purchase wisely. We are delighted to include the Las Vegas Cut® in their offer.”

MJ Christensen was drawn to the Las Vegas Cut® because these diamonds are not only among the world’s most powerful performers – playing with light unlike any on the market – but because these are diamonds with a story.

“Diamonds and Las Vegas – two of our greatest loves – mirror one another,” says Cliff Miller. “Our city and these diamonds are all about light. They play and perform with it like no other in their class. Both are glamorous, create and capture memories, and emerge from nature’s most rugged and mysterious places to – in a word – thrill people.”

While the Las Vegas Cut® is new on the market, the idea of branding a diamond cut with a destination has been successfully done before. The highly coveted Dubai Cut diamond (with 99 facets) has been on the market in the Middle East for many years, capturing the essence of the Dubai experience in diamonds.

“The time is right for Las Vegas’ story to be told in diamonds. And fittingly, the design chosen to reflect our city features 111 facets that are artfully configured, cut and polished to deliver extraordinary light performance, fire and brilliance like very few other diamonds I have seen,’” he says.

The diamond craft reaches a pinnacle with the Las Vegas Cut. It more than triples the cutting complexity of a traditional round brilliant diamond and requires the highest skill level, attention to detail and professional discipline conceivable in the craft to master the perfection of a Las Vegas Cut®.

These key factors drew Miller’s trained eye to this stone and the business opportunity.

“All of us at MJ Christensen are excited to be the first and only place in Nevada and the United States to acquire this newly patented diamond design with its staggering 111 facets cut to perfection,” he says. “An added layer of interest and confidence is that these diamonds each come with certification from Las Vegas based AGS Laboratories.”

Each stone is graded by AGS Laboratories, among the best known and well respected diamond grading resources in the world. An acclaimed innovator because of its extensive research and development devoted to diamond cut is based in Las Vegas and will grade each Las Vegas Cut® diamond against its most stringent standards for quality and overall performance.

Sophisticated technological advances in the diamond design craft – when paired with masterful, experienced diamond cutting and polishing expertise – delivers sparkling results previously unimaginable. This is changing the nature of the diamond business and vaulting the offers now available for buyers. With nearly double the number of facets found in a traditional diamond, the Las Vegas Cut® attains breathtaking results. Perfectly suited to larger stones, Las Vegas Cut® diamonds are available in the range of one carat and greater. Initially, the diamonds will be sold loose through limited release exclusively at MJ Christensen in the Las Vegas Valley.

About Kimberlight Brands, Inc.
Kimberlight Brands is a privately held, North American company that offers exquisite, top-quality gems. Its foray release is the patented Las Vegas Cut® diamond design which attains pure luminosity. Kimberlight spotlights the importance of cut and craft in diamonds.
kimberlight.com

About the Las Vegas Cut®
True pioneers in the diamond world have stretched the potential of technology and design to achieve the Las Vegas Cut®. With distinction through careful provenance, meticulous light performance measures and rare, natural beauty, the Las Vegas Cut® performs to the level of the world's best diamonds.
lasvegascut.com

About MJ Christensen
Las Vegas has trusted the MJ Christensen family since 1939. As Nevada’s largest diamond retailer, MJ Christensen offers the highest quality certified diamonds, engagement rings and fine jewelry. The Consumer Research Institute has recognized MJ Christensen Diamonds as one of “America’s Top Engagement and Wedding Ring Stores,” the people of Las Vegas voted MJ Christensen “The Best of Las Vegas 2011” in its category, and TheKnot.com recognizes the retailer in its 2011 and 2012 “Best of Weddings” category. The company is fully committed to a future grounded in unquestioned ethics in business led by Cliff Miller and wife and business partner Darlene. MJ Christensen is a member of the American Gem Society, an organization that holds fine jewelers accountable to a set of standards so high that less than five percent of all jewelry stores in the United States qualify as members.
mjchristensen.com

At the JCK Show, Kimberlight's Laura Serena (pictured above, centre, with AGS Labs CEO Peter Yantzer and AGS President and CEO Ruth Batson) joined an esteemed panel of "the brightest minds in the diamond profession" to discuss the future of diamonds. Serena's presentation, entitled Chase to the Cut, shed light on the Las Vegas Cut diamonds and the new diamond niche that focuses on cut quality and how the modern consumer should shop to take advantage of new diamond technologies and offers.

The panelist discussion centred on how the age-old way to buy and sell diamonds focused on rarity factors (carat, color and clarity) of the stones. History is changing ... and it's changing now. In just the last few years technology, tools and scientific research have dramatically changed what the profession can do with the rough stone.

Kimberlight and its partners in the profession are part of this radical shift.

A new day is dawning in diamonds. It is now undeniable that diamond cut is what counts and consumers need to learn how light performance should weigh heavily in any diamond purchasing decision.

This session, at one of the world's most important jewellery shows, raised and answered questions about why some diamonds outperform others and how to buy them. Technical insights by AGS Labs CEO Peter Yantzer and Embee Diamond Technologies clarified "digging and painting" that detracts from so many diamond designs on the market and broadened the audience's understanding the finer art of facet definition.

Kimberlight Brands partners Heather Kirk and Laura Serena are interviewed by journalist Catherine Dunwoody for a BC Business Magazine story. Read it here.